Tuesday, July 19, 2011

Guerrilla Bootcamp is almost here

Anytime you start a new business, you have to find a way to make it unique.  You have to find a way to make yours stand out from the crowd and draw people to your business rather than someone else's that might be like yours.  Rarely does someone have a brand new idea for a business.  So when decided to start my bootcamp this year, I had to come up with a new concept.

See, Louisville has a number of bootcamps.  There is one that is for females only, there is one taught by a couple of meat-heads that has multiple different locations, there is one that uses kettlebells only, there is one taught on top of a building downtown that oversees everything, and there are a few others I'm forgetting about.  So I had to get creative.  I've taught bootcamp before and am very familiar with the layout, exercises, and means to market it.  But I just needed that extra niche to get people to come to mine.  

I spent 6 years in the U.S. Navy and while I was in, I was the PRT coordinator and in charge of my ship's gym.  Those were great experiences that allowed me to learn the fundamentals of fitness.  These fundamentals are often lost when it comes to exercising in the civilian world.  Kettlebells, medicine balls, tires, weights, machines, treadmills.  Those things are all nice and all make exercise seem like a fun experience, but you move further away from the fundamentals when you start incorporating that equipment.  When I speak of fundamentals, I'm talking about basic bodyweight exercises.  Squats, pushups, lunges, mountain climbers, bear crawls, crab crawls, frog jumps (no more animals I promise), fireman carry, situps, flutter kicks, pullups, planks, and bridges just to name a few.  When you incorporate your own bodyweight into your exercise, you gain so much more than just simple strength.  You learn proprioception (self awareness in space), balance, body control, strength (duh!), endurance, flexibility, power, and mental toughness.  These are the types of exercises we will be doing at my bootcamp.  Back to basics.  This will be a true military style bootcamp.  Now there will be the obligatory appearance of a tractor tire, or a medicine ball, or kettlebell, but those will be used as accessories to the class rather than the main course.  This is what will make my class stand out.  It will be a bootcamp in the truest sense of the word.  

The other thing that will make my bootcamp unique is that it will be popping up all of the greater Metro Louisville area.  I use the term Guerrilla Bootcamp to describe it and this is how I define it:

Guerrilla -- a member of an irregular, usually indigenous military unit operating in small bands in occupied territory to harass and undermine the enemy, as by surprise raids. 
Bootcamp -- a training session with hard physical exercise designed to bring your physical fitness beyond what you thought was possible.  

We are going to be popping up by surprise all over this town.  Parks, streets, parking lots, houses, downtown, wherever.  My little band of guerrillas will be bringing fitness to a whole new level.  My favorite line of that whole definition is "as by surprise raids".  Love it!  That's exactly what we will be doing.  Every Wednesday is when I will announce to the guerrillas where that week's class will be held.  It's going to be exciting, eventful, and most of all, fun!  I can't wait to get this thing started.  Information for the class is listed below.  Be sure to stop by and join my band of guerrillas each and every week.  

What:  Guerrilla Bootcamp
Where: TBD
When: Saturdays at 0900 - 1000
Cost: First week free, $10 every week after.  $5 if you bring a friend.  
What to bring: Yourself, water, and a lot of energy
Website: www.facebook.com/voltagestrength

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